CoolSMS is an innovative product that allows brand owners to take advantage of the phenomenal success of SMS messaging.
Leading marketers are well aware of the huge marketing power and effectiveness of SMS messaging, but until CoolSMS have been lacking an effective product or means to market leverage this amazingly pervasive medium.
Research has shown that response rates by customers to SMS campaigns are as high as 11%, compared to 2-3% for direct mail.
Creates the right image amongst the youth market
Up to 15 times higher response rates than traditional media
Allows direct two-way dialogue with the customer
Gives unique opportunities to build a mobile customer database
Customers are retained by the use of an interactive service
Added value to off-line and online advertising
CoolSMS is a web based SMS service from where individuals can send FREE SMS messages to their friends and collegues. The SMS messages sent via the
CoolSMS service are limited to 100 characters and are appended with the brand owners marketing message.
